Pierre Balmain founded his house in 1945, profiting like many post-war brands.
He defends the image of an active and elegant woman, which particularly appeals to women and will be one of the keys to his success.
In 1953 Karl Lagerfeld joined Balmain as an assistant. In 1955, Lagerfeld won the competition of the National Wool Secretariat alongside Yves Saint-Laurent. He left home in 1962.
In the 1950s, the brand's success was exported all over the world. Balmain is particularly sought after by the queens of Belgium, Denmark and Thailand.
The demand was so great that the workshop had over 600 people in 1956. At that time, Marlène Dietrich, Brigitte Bardot, Sophia Loren and even Audrey Hepburn dressed at Balmain. In 1968, the workshop designed costumes for the Olympic Games in Mexico.
At that time, Balmain equals Dior in ready-to-wear but the death of the designer in 1982 marks a real blow for the brand. It will take ten years and the arrival of Oscar de la Renta to see her reborn.