LOUIS VUITTON

Louis Vuitton, arrived in Paris, alone, at the age of 14. He began working as an apprentice to a trunk maker and progressed at incredible speed. He ultimately became lead trunk maker and took care of the most important clients. In 1854, at the age of 33, he realized he wanted more and decided to launch his own brand. With the democratization of travel, he realized that trunks, as they were currently designed, were not practical, and he created the flat trunk, which was groundbreaking. By 1870, Louis Vuitton's son Georges was expanding the business to London and New York.
In 1886, Georges Vuitton revolutionized luggage locks with an ingenious closing system that transformed travel trunks into real treasure chests. In the same year, Louis and Georges, adopted this unique and patented lock system into their trunk design. As a publicity stunt, Georges challenged the famous magician, Harry Houdini, to get out of a box closed with a Vuitton lock. Houdini accepted the challenge and the effectiveness of the lock was fortified. It is still used today.
In 1892, Louis Vuitton died, and his son inherited the family business. Innovating regularly, the descendants of LV continued to develop the brand, which became multinational in 1977. Ten years later, the company merged with Moët Hennessy and LVMH, the current leader in luxury in the world, was born. Today, the brand no longer belongs to the Vuitton family, but is a global conglomerate lead by Chairman and CEO, Bernard Arnault.
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Language
French
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