The history of GUCCI begins after the First World War, in 1921, when Guccio Gucci opened in Florence his hometown a studio and a boutique specializing in leather goods. He had previously worked at the Savoy Hotel in London where he had the opportunity to study the tastes and mores of nobility and high society. Gucci imports English refinement into Italy.
Thanks to the work of Tuscan craftsmen combined with the innovations and techniques of Guccio Gucci, the articles in his studios quickly became a great success.
Gucci items are inspired by the equestrian world; the patterns of the horse bit and the stirrup, with a green red green tricolor band, come from this and quickly become emblematic of the Florentine company. During the difficult years of fascism, Gucci truly established itself as a company with exceptional creativity. Materials are running out Gucci innovates and introduces alternative materials such as hemp, linen, jute, and one of the most recognizable, bamboo. A handbag, the famous "Bamboo" handbag was created in the late 1940s and will forever mark the history of the brand. The "Bamboo bag" stands out as a "must have" of the time: Queen Frederica of Greece, Grace Kelly, Elizabeth Taylor and Deborah Kerr carry it. The bag, which perfectly combines innovation and know-how, is still sold today, in a modernized style and in many versions.
It was in 1938 that Gucci opened a boutique in Rome. It will become an essential place in the 60s, the glorious years of Dolce Vita. Thanks to the international vision of the Gucci house and its openings all over the world, the brand is gaining momentum and becoming an established symbol of modern luxury and unsurpassed quality.
Gucci attracts legendary figures of the time. The bag called "Jackie O" thus takes its name from its greatest admirer, Jacqueline Kennedy Onassis, a great admirer of Guccio, while the flexible and unstructured "Hobo Bag", with its distinctive unisex style, was worn by personalities like Liz Taylor, Samuel Becket and Peter Sellers.
During the following years, Gucci studied new applications and interpretations of its iconic patterns, including the horse bit, the stirrup, the colors green red green, the interwoven GG motif and the crest. Designed by Guccio Gucci himself, the "crest" represents a knight carrying luggage, with a stylized rose and a rudder.
If the equestrian world remains the benchmark, tennis and golf also have their place in Gucci's expressive vocabulary.